A Discovery

of Witches

OUR RELATIONSHIP
WITH

A Discovery of Witches

Our collaboration with IJPR, Bad Wolf, and Sky TV began in November 2020 when the IJPR Cardiff team approached us to deliver promotional content for the upcoming season of A Discovery of Witches. The project offered an exciting creative opportunity to work within a high-profile fantasy franchise and create content tailored for a dedicated global audience.

Built around shared value, the collaboration saw the production teams grant us access to active sets at Bad Wolf Studios, while we translated that behind-the-scenes access into meaningful digital visibility. The goal was to deliver a polished, high-impact press piece that would elevate the show’s digital presence and engage viewers ahead of the premiere.

Always our first choice when we need high-quality video production!

A Discovery of Witches

FEATURED WORK

With filming for Season 3 underway, the priority was to deliver a flagship behind-the-scenes set tour film. The goal was to capture the scale and atmospheric detail of the production, showcasing everything from the expansive studio sets to the detailed props used across all three seasons.

The content needed to flow naturally, balancing the energy of the lead talent with the reality of an active studio environment. Designed for an exclusive premiere on Digital Spy and Sky TV, the final video had to work seamlessly across major entertainment news outlets and social media channels while maintaining a premium look and feel. The ambition was to deliver a polished piece of promotional content that built anticipation and excitement for the upcoming final season.

Filming on an active TV set required a highly adaptable approach. Over a five-day shoot, we coordinated closely with the production schedule, working quickly with lead actress Teresa Palmer during lunch breaks and quick intervals between her scenes.

To maintain maximum agility on set, we shot entirely handheld, relying on the low-light capabilities of our camera setup. This technical decision allowed the crew to stay lightweight and fast, navigating the dark, atmospheric areas of the fantasy set without disrupting the wider production. The talent—including Teresa Palmer, Steven Cree, Edward Bluemel, Aiysha Hart, and Adelle Leonce—were guided through an interactive exploration of the space, keeping the delivery spontaneous and engaging.

In post-production, the process involved distilling approximately two hours of raw footage into a concise, high-impact 10-minute final edit. We worked alongside the publicity teams to refine the pacing, ensuring the finished film was sharp, entertaining, and fully aligned with the campaign’s promotional goals.

The resulting press tour film was a polished and versatile piece of content that captured the scale of the show in an authentic way. Launched via an exclusive premiere on Digital Spy & Sky TV, the film played a key role in the marketing campaign for the final season, driving strong engagement across the show’s global fanbase.

By bringing together exclusive cast interactions and a genuine sense of discovery, the film effectively communicated the premium craftsmanship behind the series while reinforcing Bad Wolf's reputation for world-class production. The project delivered a standout digital asset that integrated seamlessly into the show’s international press roll-out.