Figure of

Eight

OUR RELATIONSHIP
WITH

Figure of Eight

LUNA TIDES was first engaged by Figure of Eight in November 2024 to produce a product video showcasing their new solar/hybrid generator unit. The brief was to create a high-impact commercial asset that clearly demonstrated the unit’s capabilities while positioning Figure of Eight as innovative and at the forefront of their sector.

Following the success of the product film, Figure of Eight commissioned their first promotional brand film - signalling a strategic shift from showcasing a single solution to articulating the wider vision, values and scale of the business. This next phase of collaboration reflects a deepening partnership, with LUNA TIDES supporting Figure of Eight in shaping a more comprehensive and future-facing brand narrative.

Communication was clear and easy throughout the whole process, making everything feel well planned and stress-free.

Figure of Eight

FEATURED WORK

LUNA TIDES was commissioned to produce a flagship promotional film for Figure of Eight Events - designed to strengthen brand positioning, demonstrate operational scale and support the company’s next phase of growth.

The objective went beyond creating a standard promotional asset. The film needed to capture the scale and energy of the events they power, highlight their technical expertise and innovation, and place their team at the heart of the story. It also had to function as a versatile commercial tool - supporting sales conversations, digital marketing activity and long-term business development.

LUNA TIDES got to work on implementing a collaborative, strategy-led pre-production process. Working from an extensive shot list and script, the team prioritised key moments - balancing breadth of coverage with cinematic quality through intentional lighting, camera movement and visual composition.
A detailed pre-visualisation was developed using draft voiceover and placeholder footage, allowing both teams to refine pacing, introduce stronger musical dynamics and structure the narrative for maximum audience engagement before cameras rolled.

Production took place across a tightly scheduled filming day within the company’s warehouse, which was transformed into a high-impact filming environment. Introductory scenes were captured early to leverage the presence of additional contributors, creating a sense of scale and momentum that immediately established the brand’s operational capability.

To enhance production value, LUNA TIDES deployed cinematic techniques including controlled interview setups, dynamic staging and an indoor drone sequence engineered to deliver a dramatic zoom reveal, visually communicating both the size and sophistication of the operation. Carefully selected stock footage and client-captured material were seamlessly integrated to expand the visual world and connect warehouse activity to the live events it supports. Voiceover was recorded separately to maintain editorial control and audio clarity, with leadership narration complemented by team contributions that reinforced the company’s culture and expertise.

The result was a confident, cinematic brand film that positions Figure of Eight as a trusted, high-capability partner within the live events sector. Designed for performance across multiple touch points, the film operates as both a compelling sales asset and a long-term brand investment - strengthening credibility, supporting outreach and differentiating the business in competitive conversations.

A secondary vertical edit was produced to maximise reach across social platforms, extending engagement while maintaining a consistent visual identity. Together, the deliverables form a cohesive content suite built not just to promote the business, but to support sustained growth.