Meat &
Greek
OUR RELATIONSHIP
WITH
Meat & Greek
In early 2025, food brand Meat & Greek partnered with LUNA TIDES through our Exposure Programme, a community initiative designed to connect emerging creative talent with real-world commercial projects. Led by co-founders Lisandros and Sophie, Meat & Greek were at the start of a wider brand evolution and website development project. As part of the programme, we provided a series of high-quality content assets to support their business while giving participants the opportunity to work on a live commercial brief.
Following the successful completion of the programme, the relationship developed into a long-term commercial retainer. LUNA TIDES became Meat & Greek’s outsourced content and creative partner, developing a flexible production system designed around their busy festival schedule, day-to-day operations and ongoing marketing needs.
Amazing, thank you both so much 🙌🏻
Meat & Greek
FEATURED WORK
The primary objective was to deliver a steady pipeline of social media videography, food photography and digital marketing assets designed to scale Meat & Greek’s digital footprint. The creative assets needed to align precisely with their newly refreshed brand guidelines and capture the vibrant atmosphere of their live events, while directly driving customer footfall to their physical locations in Barry and Newport.
Flexibility was central to the way the project needed to work. Street food operations are fast-paced and often shaped by unpredictable event environments. The challenge was to balance a structured, forward-planned monthly content schedule with a flexible filming workflow that could adapt quickly to peak trading periods, staff training cycles and last-minute changes to the calendar.
To accommodate the fluid nature of the hospitality sector, we restructured the traditional production model by splitting full production days into agile four-hour half-day sessions. This allowed us to deploy crews according to the priorities of each month, moving between controlled food photography setups and live, unscripted coverage of street food events.
On location, we embedded our crew within busy, high-volume environments, covering a range of local and national events, from GlastonBarry and the Abergavenny Food Festival to the National Eisteddfod. We captured the energy of the service line, the theatrical preparation of the food and real-time indicators of consumer demand, such as peak queuing periods. In post-production, we applied their established colour palettes, typography and visual guidelines across the content, ensuring each asset felt consistent with the wider brand while remaining engaging and platform-ready.
To maximise the value of each shoot, we paired the production pipeline with a collaborative monthly Content Workshop. This brought together the visual assets with tailored copy, platform-specific captions and content scheduling, ensuring each piece was refined, ready to publish and aligned with their wider social media strategy.
The campaign delivered an extensive library of high-quality digital assets, fully edited, organised and uploaded to a secure Frame.io repository, ready for use across Meat & Greek’s marketing channels. The visual style was developed to complement their wider digital presence, providing polished content that supported their ongoing rebrand and website rollout.
By capturing the energy of live events, busy service periods and real customer interactions, the content provided an authentic view of the brand in action while creating valuable social proof for their digital channels. The flexible production model allowed us to turn moments from their day-to-day operations and events into a consistent library of content, giving Meat & Greek a valuable bank of assets to support ongoing engagement and brand growth.
OUR PORTFOLIO WITH
Meat & Greek
LETS MAKE WAVES